Analysis: The challenge to build back better – as trust in insurance drops
Consumer trust in insurance has fallen over the past 12 months, but experts can see a route to a brighter future. Emmanuel Kenning reports.
Exclusive research for Insurance Age by Consumer Intelligence has revealed another fall in the public’s trust in the insurance industry.
The survey asked 1055 adults about the change in their sentiment towards the sector over the past 12 months, and 11% detailed having less trust in the industry compared to 3% having more trust (see graph, below).
The age group with the biggest increase in positivity was the 25-34 year old bracket, where 11% of respondents reported enhanced trust. The cohort
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
CFC eyeing up £5bn+ London Stock Exchange listing – FT
CFC is exploring options including listing on the London Stock Exchange, according to the Financial Times.
Aviva doubles offshore renewable energy capacity to £150m
Aviva has doubled its offshore renewable energy capacity to £150m, with Roberts Proskovics appointed to lead the insurer’s renewable energy team.
Aviva’s rising stars programme sees cohort promotions
Poppy Keys, construction commercial broker executive at ABA Insurance Commercial, has implemented a number of changes following Aviva’s rising stars programme, as five of its participants gain promotions.
People Moves: 14 – 18 July 2025
Follow the latest personnel moves in insurance.
Insurers backing Biba’s disclosure guidance – Trudgill
Every insurer partner has responded positively to the British Insurance Brokers’ Association’s good practice guide on a clearer approach to disclosure, CEO Graeme Trudgill told Insurance Age as the trade body delivered on its commitment to meet each provider and push for change.
Clear boosts revenue by nearly one-quarter in 2024
Clear Group grew revenue by 24.5% to £93m in the year ended 31 October 2024, Insurance Age can reveal.
Pen deepens SiriusPoint partnership with PI capacity deal
Pen Underwriting has expanded its partnership with SiriusPoint with a new capacity deal for international professional indemnity risks.
Blog: Shifting the lens on AI transformation
In all the talk of AI transformation, there’s a tendency to focus on the incremental gains: its role in enhancing the customer experience, business intelligence, fraud detection, predictive modelling and pricing, driving competitive advantage. But is this approach really the best way of achieving broking transformation, asks Nigel Phillips, CEO of CDL.